Social media optimization
SMO has never been this easy
We, KINGPINWEB, do all the legwork while you get the engagement, traffic and sales. Profiles that reflect your brand, posts that build momentum, and followers who end up on your website.
- Profile audit, design and optimization
- A personalized plan, not a template
- Engagement funneled to your website
Get your free SMO audit
Tell us where you are. We will show you where the growth is.
4.39M
monthly organic visits, from zero. SEO case study
2.7M
monthly organic visits in 25 months. SEO case study
2012
in digital marketing, through every algorithm update since
24h
reply time on business days, from a real person
Our process
Our 5-step SMO process
We increase brand awareness, customer retention, sales and traffic for our customers with a systematic 5-step process.
01
Keyword research
We set the foundation with industry-specific, lucrative terms, analyze your competitors for unexplored keyword gaps, then build your campaign around them.
02
Personalized plan
Working in marketing for over a decade, we know there is no one-size-fits-all strategy. We treat every SMO project differently, from scratch.
03
Building your profiles
There is more to SMO than your business name and logo. We help you stand out with model profiles that reflect your brand values.
04
Create momentum
We build momentum for your profiles with magnetic posts written by our team of social-writing experts.
05
Funnel traffic to your website
We convert viral posts, ads and engagement into traffic and conversions on your website.
Also included or available:
- Social media consultation
- Audit and recommendations
- Cover and profile photo design
- Engagement and ROI reporting
- Social media advertising
Why SMO
Do you need social media optimization?
Social media sales represent 19% of all sales across all marketing channels. That’s roughly one-fifth of the market, about $700B, according to Statista. Won’t your brand grow with even a fraction of that?
Case studies
Results from our SMO clients
Client 1: built from scratch
This client had no social media presence, so we built it all from scratch.
- Proper research and competitor analysis
- A high-quality content strategy, planned and executed
- Consistent engagement with customers
20K followers
in 12 months, with profiles on the top social media platforms.
Client 2: optimized and grown
This client’s profiles were not optimized, so we stepped in.
- Removed old, outdated content
- Revamped profiles with high-end content and images
- Kept posting new, engaging content that matters
50K followers
in 24 months, plus $7,000+ in additional revenue every month.
Why KINGPINWEB
KINGPINWEB is different, and that is good
We are copywriters first, so we know how to capture your audience’s attention and make them commit to you. We are also social media experts with experience across many niches.
Our strategies are unconventional but effective, and our marketing is systematic: we know when to drip, spoon-feed or rain ideas on your audience.
We understand and speak both the machine’s and the people’s language.
- Copywriters first. Content that earns attention.
- Unconventional, effective. Trend-aware ideas that still sell.
- Systematic. The right message at the right time.
- Proven. 20K and 50K followers for the clients above.
FAQ
Questions, answered
What does SMO include?
Depending on your package: social media consultation, an audit with recommendations, cover and profile photo design, engagement and ROI reporting, social media advertising, and a steady stream of posts that send traffic to your website.
How is SMO different from SMM?
SMO builds and optimizes your profiles and presence. SMM runs your ongoing posts and paid campaigns. They work best together.
How long does it take to see results?
Our case studies show 20K followers in 12 months and 50K followers in 24 months. Every plan is personalized, so we set milestones for your business.
How do we get started?
Request a free audit with the form above. We review your profiles and reply within 24 hours on business days with a plan and a custom quote.
More ways we help
Pair it with another channel
Ready when you are
Turn idle profiles into revenue machines
Ready to get results like Client 1 and Client 2? Book your free audit today.